Paid media
PPC and search ads
Campaigns with Reckap in the loop - hidden from nav until staffed.
ops.reckap.com/mkt/ppc
PPC
KeywordsAdsReview
Reckap in the loop.
Search campaigns only when Reckap staffs the desk and the scope says so - with a review loop, not set-and-forget.
Campaigns with Reckap in the loop - hidden from nav until staffed.
Problems we hear, outcomes we ship
Buyer problems
- PPC runs with no weekly owner.
- Keywords ignore the landing pages you own.
Outcomes
- Scoped campaign plan when staffed.
- Landing-page alignment note.
What is included
- Keyword plan
- Ads
- Review loop
How this work is shaped
Same desk language as the parent lane - scoped to this package.
ops.reckap.com/mkt/ppc
PPC
KeywordsAdsReview
Reckap in the loop.
How we deliver
Click a step - the desk below updates. That panel is a preview, not another step.
Step preview
01, Keywords
ops.reckap.com/mkt/audit
Audit, signal vs noise
Reckap mkt desk| Signal | Note |
|---|---|
| Indexation | Gaps listed |
| Traffic | Owned pages |
| Vanity KPI | Cut |
Measure what the business can act on.
More in this lane
Other packages under Paid media.
FAQ
Next step
Ready to talk scope?
Bring the job, the systems you already run, and who owns the handoff. We write the rest.