Marketing consulting and training
Marketing audits
What is measuring, what is noise.
ops.reckap.com/mkt/audits
Audit, signal vs noise
Reckap mkt desk| Signal | Note |
|---|---|
| Indexation | Gaps listed |
| Traffic | Owned pages |
| Vanity KPI | Cut |
Measure what the business can act on.
A short audit: which metrics drive decisions, which to cut, and who owns the keep list.
What is measuring, what is noise.
Problems we hear, outcomes we ship
Buyer problems
- Every channel has a dashboard; none have owners.
- Noise metrics crowd out the few that matter.
Outcomes
- Keep / cut list for metrics.
- Owners for the keep set.
What is included
- Metric inventory
- Keep/cut
- Owners
How this work is shaped
Same desk language as the parent lane - scoped to this package.
ops.reckap.com/mkt/audits
Mkt audit
MeasureCutKeep
Signal vs noise.
How we deliver
Click a step - the desk below updates. That panel is a preview, not another step.
Step preview
01, Measure
ops.reckap.com/mkt/audit
Audit, signal vs noise
Reckap mkt desk| Signal | Note |
|---|---|
| Indexation | Gaps listed |
| Traffic | Owned pages |
| Vanity KPI | Cut |
Measure what the business can act on.
More in this lane
Other packages under Marketing consulting and training.
FAQ
Next step
Ready to talk scope?
Bring the job, the systems you already run, and who owns the handoff. We write the rest.